L3: Mythology in Famous Brands ── 名牌中的神話

龍騰版高職英文 第五冊 第三課|互動教學講義
⏱️ 建議授課時數:2 小時(120 分鐘)|依統測命題趨勢設計
📖 課文逐句精講 📝 核心字彙 × 15 ➕ 補充字彙 × 8 🔗 片語 × 5 🗣️ 俚語 × 6 📐 句型 × 5 ✏️ 學生練習 × 10 🎓 老師精講 × 10
💡
本課主題速覽

🟦 Nike|勝利女神

創辦人 Phil Knight 以希臘神話中「長翅膀的勝利女神 Nike」命名。她跑得飛快、能帶領他人於戰役中獲勝,藉此讓產品對運動員更具吸引力,聯想到運動的卓越

🟩 Starbucks|海妖 Siren

商標來自希臘神話的雙尾海妖 siren。星巴克創立於西雅圖大海港,設計師翻書時偶然發現海妖形象。海妖以歌聲吸引水手,正如咖啡香吸引顧客。

🟧 品牌與神話

兩家企業都巧妙地把神話元素轉化成品牌訊息,邀請消費者把產品與神話人物連結,彷彿產品也擁有這些傳奇人物的魔力。附對話:Kimberly 分享入選校隊的好消息。
📖
課文逐句精講(Reading + 翻譯)
👆 點擊任何一句英文,即可展開「中文翻譯 + 句構分析(主詞/動詞/受詞/補語)+ 重點解析」。點 🔊 只朗讀、不展開解析。
🔍 句構顏色對照: 主詞 S 動詞 V 受詞 O 補語 C 修飾語

本課說明兩大品牌 Nike 與 Starbucks 如何借用希臘神話元素設計名稱與商標。文後附一段對話〈Good News at the Park〉。

📖 Reading|Mythology in Famous Brands(名牌中的神話)
Did you know that the brand of shoe you wear and the coffee you drink could be related to characters in Greek mythology?
你知道你穿的鞋子品牌和喝的咖啡,可能都與希臘神話中的人物有關嗎?
🔍 句構分析 Did youS knowV that the brand... could be related to charactersO(名詞子句)
brand(品牌)為核心字;be related to = 與……有關;the shoe (that) you wear 為省略關係代名詞的子句。
Although those ancient stories may seem very distant from our modern society, the famous companies Nike and Starbucks use elements of mythology in their name and logo, respectively.
雖然那些古老的故事看似離我們的現代社會很遙遠,但知名企業 Nike 與 Starbucks 分別在其名稱和商標中運用了神話元素。
🔍 句構分析 Although those ancient stories may seem very distant...讓步子句
the famous companies Nike and StarbucksS useV elements of mythologyO respectively副詞
ancient(古老的)、distant(遙遠的)、element(元素)、respectively(分別地)皆為核心字;seem + adj. = 看似。
Most people worldwide have heard of Nike. However, few know that the company's name can be traced back to Greek mythology.
全世界大多數人都聽過 Nike。然而,很少人知道這家公司的名字可以追溯到希臘神話。
🔍 句構分析 Most people worldwideS have heard ofV NikeO
fewS(很少人) knowV that... can be traced back to...O
hear of = 聽說過;few = 很少(人,表否定);be traced back to = 追溯到(片語)。
Phil Knight, one of the founders, chose the name because Nike was the winged goddess of victory.
創辦人之一 Phil Knight 選了這個名字,因為 Nike 是長著翅膀的勝利女神。
🔍 句構分析 Phil KnightS , one of the founders,同位語 choseV the nameO because...原因子句
one of the founders 為同位語補充說明主詞;victory(勝利)為核心字;winged = 有翅膀的;goddess = 女神。
She had a reputation as a very fast runner. Also, she had the power to lead others to victory during battle.
她以跑得非常快而聞名。此外,她還擁有在戰役中帶領他人獲勝的力量。
🔍 句構分析 SheS hadV a reputation as a very fast runnerO
sheS hadV the power to lead others to victoryO(+不定詞)
reputation(名聲)為核心字;have a reputation as = 以……聞名;lead sb. to victory = 帶領某人獲勝。
Knight's intention was to make the company's products more appealing to athletes.
Knight 的用意是讓公司的產品對運動員更具吸引力。
🔍 句構分析 Knight's intentionS wasV to make the company's products more appealingC(不定詞)
intention(意圖,動詞 intend)為核心字;make + O + adj.(使役);appealing to = 對……有吸引力;athlete(運動員)為核心字。
He hoped that people would associate the company's name with athletic excellence.
他希望人們會把公司的名字與運動的卓越聯想在一起。
🔍 句構分析 HeS hopedV that people would associate the name with athletic excellenceO
associate A with B = 把 A 與 B 聯想(associate 為核心字);excellence(卓越)為核心字,形容詞 excellent;athletic = 運動的。
In other words, when customers wear Nike shoes, they will believe that they can conquer competitors as if they were the goddess Nike herself.
換句話說,當顧客穿上 Nike 鞋時,他們會相信自己能征服對手,彷彿自己就是女神 Nike 本人。
🔍 句構分析 when customers wear Nike shoes時間子句 theyS will believeV that they can conquer competitorsO as if they were the goddessas if 子句
conquer(征服)、competitor(競爭者)為核心字;as if + 過去式(were) = 彷彿(與現在事實相反,假設語氣)。
In regard to Starbucks, it is the company's logo that comes from Greek mythology.
至於 Starbucks,來自希臘神話的是這家公司的商標。
🔍 句構分析 In regard to Starbucks副詞 it isthe company's logo強調部分 that comes from Greek mythologythat 子句
in regard to = 關於、至於(片語);It is X that...強調句(分裂句),強調 the company's logo。
Most of us have seen it before, but perhaps none of us have ever stopped to wonder why the company chose the twin-tailed creature known as a siren as its logo.
我們大多數人以前都看過它,但或許沒有人曾停下來想過,為什麼這家公司選了那個被稱為海妖的雙尾生物當商標。
🔍 句構分析 none of usS have stoppedV to wonder why...不定詞(目的)
stop to V = 停下來去做(stop V-ing 則是停止做);known as = 被稱為(分詞修飾 creature);twin-tailed = 雙尾的。
Starbucks was founded in Seattle, which is one of the United States' largest seaports. Coffee beans from all over the world arrive at this port.
星巴克創立於西雅圖,那是美國最大的海港之一。來自世界各地的咖啡豆都會運抵這個港口。
🔍 句構分析 StarbucksS was foundedV(被動) in Seattle, which is one of the largest seaports關係子句(補述)
be founded = 被創立;, which 為關係代名詞的補述用法(非限定,補充說明 Seattle);seaport = 海港。
While looking through some books about the sea, the designer of the Starbucks logo came across an image of a siren.
在翻閱一些關於大海的書時,星巴克商標的設計師偶然看到一張海妖的圖像。
🔍 句構分析 While looking through some books分詞構句(時間) the designerS came acrossV an image of a sirenO
While looking = While (he was) looking(省略主詞與 be);look through = 翻閱;come across = 偶然發現(皆為片語)。
In Greek mythology, these creatures not only were beautiful in appearance but also had heavenly singing voices.
在希臘神話中,這些生物不僅外表美麗,還擁有天籟般的歌聲。
🔍 句構分析 these creaturesS not only wereV beautifulC but also hadV heavenly singing voicesO
not only A but also B = 不僅 A 而且 B(對等連接,見句型一);appearance = 外表;heavenly = 天籟般的。
Sirens would sit on the shore singing, and sailors in passing ships would be drawn to their voices.
海妖會坐在岸邊唱歌,而經過船隻上的水手都會被她們的歌聲吸引。
🔍 句構分析 SirensS would sitV on the shore singing分詞(伴隨)
sailorsS would be drawn toV(被動) their voicesO
would 表過去經常;sit ... singing 現在分詞表伴隨動作;be drawn to = 被吸引到(draw = 吸引)。
Starbucks hopes that the fragrance of its coffee will attract customers to its cafés in the same way.
星巴克希望咖啡的香氣能以同樣的方式吸引顧客走進它的咖啡館。
🔍 句構分析 StarbucksS hopesV that the fragrance will attract customersO(名詞子句)
fragrance(香氣)為核心字;attract A to B = 把 A 吸引到 B;in the same way = 以同樣的方式。
As you can see, Nike and Starbucks are two examples of businesses which were inspired by mythology when creating their brands.
如你所見,Nike 和 Starbucks 就是兩個在打造品牌時受到神話啟發的企業例子。
🔍 句構分析 As you can see副詞子句 Nike and StarbucksS areV two examples of businesses which were inspired...C(+關係子句)
be inspired by = 受……啟發;when creating = when (they were) creating(分詞省略);which 引導修飾 businesses 的子句。
They cleverly transformed elements of Greek mythology into messages relevant to their brands.
他們巧妙地把希臘神話的元素轉化成與品牌相關的訊息。
🔍 句構分析 TheyS transformedV elements of Greek mythologyO into messages relevant to their brands副詞
transform A into B = 把 A 轉化為 B(transform 為核心字);relevant to = 與……相關(relevant 為核心字)。
By doing so, they invite consumers to make connections between their products and mythological beings. They want consumers to look at their products as if they shared the magical qualities of these famous figures.
藉此,他們邀請消費者把產品與神話人物連結起來。他們希望消費者看待這些產品時,彷彿產品也擁有這些著名人物的魔力。
🔍 句構分析 By doing so方法 theyS inviteV consumers to make connectionsO+OC
They want consumers to look at their products as if they shared magical qualitiesas if 子句
invite / want sb. to V(受詞補語用不定詞);make connections between A and Bas if + 過去式(shared) = 彷彿;magical(有魔力的)為核心字。
💬 Dialogue|Good News at the Park(公園裡的好消息)
Kimberly is practicing soccer in the park. She runs into her friend Kristin and shares some good news with her.
Kimberly 正在公園練足球。她巧遇朋友 Kristin,並和她分享一些好消息。
🔍 句構分析 SheS runs intoV her friend KristinO
run into sb. = 巧遇某人(= come across);share sth. with sb. = 與某人分享。
A: Hey, Kimberly! What are you up to? B: I'm practicing my soccer skills. I have to improve as quickly as possible!
A:嘿,Kimberly!你在忙什麼? B:我在練足球技巧。我得盡快進步!
🔍 句構分析 IS have to improveV as quickly as possible副詞
What are you up to? = 你在忙什麼?as + 副詞 + as possible = 盡可能地……。
A: Why is that? B: Well, I just found out that I made it onto our school soccer team.
A:為什麼呢? B:嗯,我剛得知我入選了我們學校的足球隊。
🔍 句構分析 IS found outV that I made it onto our teamO
find out = 查明、得知;make it onto the team = 成功入選隊伍。
A: Congratulations on achieving your goal! Can I join you for a while? I can help you practice. B: Sure! Actually, could you do me a favor first?
A:恭喜你達成目標!我可以加入你一會兒嗎?我可以幫你練習。 B:當然!其實,你可以先幫我一個忙嗎?
🔍 句構分析 Congratulations on achieving your goal介片
congratulate sb. on sth. / Congratulations on + V-ing = 恭喜;do sb. a favor = 幫某人一個忙。
A: Of course. What is it? B: I would like you to take a few pictures of me kicking the ball. I want to create a social media post to share the good news with my friends.
A:當然。是什麼忙? B:我想請你幫我拍幾張踢球的照片。我想發一則社群媒體貼文,跟朋友分享這個好消息。
🔍 句構分析 IS would likeV you to take a few picturesO+OC
would like sb. to V = 想請某人做……;pictures of me kicking = 我踢球的照片(動名詞 me kicking)。
A: OK. I've got my camera app on. Now pose! B: (After a while...) Take a look and see what you think.
A:好。我已經開好相機 App 了。擺姿勢吧! B:(過了一會兒……)看一下,說說你覺得如何。
🔍 句構分析 TakeV(祈使) a lookO and see what you think
pose = 擺姿勢;take a look = 看一下;see what you think = 看看你覺得怎樣。
A: Hmm...My eyes are closed in that one. Could you take another? B: Of course. Ready...set...smile!
A:嗯……那張我眼睛閉起來了。可以再拍一張嗎? B:當然。預備……準備……笑一個!
🔍 句構分析 My eyesS are closedV(被動狀態) in that one副詞
take another (picture) = 再拍一張;Ready, set, smile! 為拍照口令(原為賽跑 Ready, set, go!)。
📝
核心字彙(課文 15 字)
👆 點擊每個單字卡,展開「字族 + 例句 + 統測連結」。
brandn.
品牌;商標
brand-new (adj.) 全新的a famous brand 知名品牌
The brand of shoe you wear may be related to mythology.你穿的鞋子品牌可能與神話有關。
ancientadj.
古老的;古代的
ancient Greece 古希臘↔ modern 現代的
Those ancient stories may seem distant from us.那些古老的故事看似離我們很遙遠。
distantadj.
遙遠的
distance (n.) 距離in the distance 在遠處
The myths seem distant from our modern society.這些神話看似離現代社會很遙遠。
📊 distant (adj.) / distance (n.) 字族常考
elementn.
元素;要素
elementary (adj.) 基本的elements of mythology 神話元素
They use elements of mythology in their logo.他們在商標中運用神話元素。
respectivelyadv.
分別地
respective (adj.) 各自的≠ respectfully 恭敬地
Nike and Starbucks use myths in their name and logo, respectively.Nike 與 Starbucks 分別在名稱和商標中運用神話。
📊 respectively(分別)易與 respectfully 混淆
victoryn.
勝利
victorious (adj.) 勝利的↔ defeat 失敗
Nike was the winged goddess of victory.Nike 是長翅膀的勝利女神。
reputationn.
名聲;聲譽
have a reputation as / forreputable (adj.) 有信譽的
She had a reputation as a very fast runner.她以跑得非常快而聞名。
intentionn.
意圖;打算
intend (v.) 打算intend to V 打算做
Knight's intention was to appeal to athletes.Knight 的用意是吸引運動員。
📊 intend to V / intention of V-ing 常考
athleten.
運動員
athletic (adj.) 運動的athletics (n.) 運動競技
Nike wanted its products to appeal to athletes.Nike 希望產品能吸引運動員。
associatev.
聯想;使有關聯
association (n.) 協會;聯想associate A with B
People would associate the name with athletic excellence.人們會把這名字與運動的卓越聯想在一起。
📊 associate A with B 為統測高頻搭配
excellencen.
卓越;優秀
excellent (adj.) 優秀的excel (v.) 擅長
They associate the brand with athletic excellence.他們把品牌與運動的卓越聯想在一起。
conquerv.
征服;戰勝
conqueror (n.) 征服者≈ defeat / overcome
They believe they can conquer competitors.他們相信自己能征服對手。
competitorn.
競爭者;對手
compete (v.) 競爭competition (n.) 競賽
They can conquer their competitors.他們能戰勝對手。
📊 compete / competitor / competition 字族
fragrancen.
香氣;芬芳
fragrant (adj.) 芬芳的≈ scent / aroma
The fragrance of coffee attracts customers.咖啡的香氣吸引顧客。
transformv.
轉化;徹底改變
transformation (n.) 轉變transform A into B
They transformed myths into brand messages.他們把神話轉化成品牌訊息。
📊 transform A into B 為統測搭配題
🔗 課文片語動詞
片語中文例句(含翻譯)
be related to與……有關The brand may be related to Greek mythology.這品牌可能與希臘神話有關。
be traced back to可追溯到The name can be traced back to a goddess.這名字可追溯到一位女神。
in regard to關於;至於In regard to Starbucks, its logo comes from myth.至於星巴克,它的商標來自神話。
look through翻閱;瀏覽He was looking through some books about the sea.他正在翻閱一些關於海的書。
come across偶然發現The designer came across an image of a siren.設計師偶然看到海妖的圖像。
統測補充字彙(主題延伸關鍵字)
👆 點擊單字卡展開。這些字皆與課文主題(神話、品牌、行銷)相關,為統測高頻延伸字。
relevantadj.
相關的;切題的
relevant to 與……相關↔ irrelevant 不相關的
They turned myths into messages relevant to their brands.他們把神話變成與品牌相關的訊息。
magicaladj.
有魔力的;神奇的
magic (n.) 魔法magician (n.) 魔術師
The products seem to share magical qualities.這些產品彷彿擁有神奇的特質。
inspirev.
啟發;激勵
inspiration (n.) 靈感be inspired by 受……啟發
The brands were inspired by mythology.這些品牌受到神話啟發。
📊 be inspired by 為統測常考被動
consumern.
消費者
consume (v.) 消費;消耗consumption (n.) 消費
They invite consumers to make connections.他們邀請消費者做連結。
appearancen.
外表;出現
appear (v.) 出現;顯得in appearance 在外表上
The sirens were beautiful in appearance.海妖外表美麗。
foundern.
創辦人
found (v.) 創立be founded in 創立於
Phil Knight was one of the founders of Nike.Phil Knight 是 Nike 的創辦人之一。
📊 found (創立) 過去式 founded,勿與 find 混淆
attractv.
吸引
attractive (adj.) 有吸引力的attraction (n.) 吸引力
The coffee's fragrance will attract customers.咖啡的香氣會吸引顧客。
figuren.
人物;數字;體型
a famous figure 名人figure out 想出、理解
These famous figures have magical qualities.這些著名人物擁有神奇特質。
🗣️
常用俚語補充(提升口語語感)
👆 點擊每個俚語展開「意思 + 生活例句」。這些俚語與課文主題(品牌、成功、競爭)相關。
a household name
家喻戶曉的名字
字面「家家戶戶都知道的名字」,指非常有名、人人皆知的品牌或人物。
Nike has become a household name around the world.Nike 已成為全世界家喻戶曉的名字。
stand out from the crowd
脫穎而出
字面「從人群中突出」,指與眾不同、格外出色。
A clever logo helps a brand stand out from the crowd.聰明的商標能讓品牌脫穎而出。
win someone over
說服、贏得某人的好感
指逐漸贏得某人的支持、認同或喜愛。
The story behind the logo won many customers over.商標背後的故事贏得了許多顧客的好感。
give it your all
全力以赴
指把全部力氣與心力都投入,盡最大努力。
To make the team, Kimberly gave it her all.為了入選隊伍,Kimberly 全力以赴。
go viral
爆紅、瘋傳
指影片、貼文在網路上迅速被大量分享而爆紅。
Her soccer post went viral overnight.她的足球貼文一夜爆紅。
the sky's the limit
前途無量、無限可能
字面「天空才是極限」,指沒有上限、發展潛力無窮。
With such talent, the sky's the limit for her.憑這樣的才華,她的未來無可限量。
📐
核心句型文法解析
👆 點擊每個句型標題,展開「公式 + 例句 + 常見錯誤 + 統測重點」。
句型一|not only A but also B(不僅…而且…)
S + not only + V/adj. ... but also + V/adj. ... (A、B 詞性與結構須對等)
These creatures not only were beautiful but also had heavenly voices.
這些生物不僅美麗,還有天籟般的歌聲。(課文)
✗ not only...but also 連接的兩部分結構不對等;also 不可省略時勿改成 and。
句首倒裝:Not only were they beautiful, but they also had lovely voices.(Not only 置句首要倒裝)
句型二|as if / as though + 過去式(假設語氣)
S + V(現在) + as if + S + 過去式 / were(與現在事實相反)
They believe they can conquer competitors as if they were the goddess.
他們相信能征服對手,彷彿自己就是女神。(課文)
They look at products as if they shared magical qualities.
他們看待產品,彷彿產品擁有魔力。(課文)
as if 表「與事實相反」時用過去式;be 動詞一律用 were(✗ was)。
as if + 過去完成式(had + p.p.)則表「與過去事實相反」。
句型三|強調句(分裂句)It is ... that ...
It is / was + 被強調部分 + that (who) + 其餘句子
It is the company's logo that comes from Greek mythology.
來自希臘神話的正是這家公司的商標。(課文)
原句:The company's logo comes from Greek mythology.
強調主詞 the logo。
強調人可用 who;被強調部分若為時間/地方,仍用 that(勿用 when/where)。
與虛主詞 It is + adj. + that 不同:強調句拿掉 It is...that 仍是完整句子。
句型四|關係代名詞補述用法(, which / , who)
先行詞 + , which / who + 補充說明(非限定)
Starbucks was founded in Seattle, which is one of the largest seaports.
星巴克創立於西雅圖,那是最大的海港之一。(課文)
補述用法前面要加逗號,且不可用 that(✗ Seattle, that is...)。
, which 可代替前面「整個句子」:She passed, which surprised everyone.
句型五|分詞構句(時間副詞子句省略)While + V-ing
While / When + V-ing ..., S + V ...(= While S + was V-ing)
While looking through some books, the designer came across a siren.
翻書時,設計師偶然看到海妖。(課文)
= While he was looking through some books, the designer...
還原副詞子句。
省略時主詞須與主句相同;主動用 V-ing、被動用 being + p.p. 或直接 p.p.。
此結構常保留 While / When / After 使語意更清楚,統測綜測常考。
🎓
老師精講題(10 題・文法深度)
👆 點選項即時對錯,按「看完整解析」展開老師講解。適合課堂講授或回家複習。
✏️
學生自我測驗(10 題)
👆 直接點選選項:答對顯示 ✓(綠),答錯顯示 ✗(紅)並標出正解。再按「看完整解析」展開說明。
龍騰高職英文 第五冊 第三課|互動教學講義